Android app advertising – Info

Mobile app marketing is expanding rapidly on every mobile platform. The iPhone, iPad, Android, BlackBerry and Windows 7 each have thousands, in some cases hundreds of thousands of apps to choose from. Mobile Marketing including In-app advertising is a new and unique promotional medium that is affordable and effective. Around the world, approximately 2 billion people utilize cell phones, which will ultimately turn into a preferred method for users to consume content. One general advantage to mobile app marketing is the opportunity to introduce a customer to a new promotional campaign with the goal of leading the customer to a mobile website. Click here

There are many additional advantages to mobile marketing including:

  • Mobile App Marketing is Affordable
  • The cost for app developers is comparable to direct mail costs.
  • Mobile App Marketing is Effective
  • The response rate is higher than traditional advertising methods.
  • Mobile App Marketing is Personal
  • Content can be directly targeted to individuals.
  • Mobile App Marketing is Viral
  • Promotional content has built-in tools for forwarding and sharing.
  • Successful mobile marketing campaigns generate a powerful brand impression through mobile app development.

As stated above, the mobile app market has countless choices for apps. What can app developers do to make their app successful? There are various tips and techniques to make your app a hit, just like the popular app Angry Birds. Building a mobile app can be expensive. When going through the design process, there are a few things to keep in mind.

First and foremost, conduct market research. What this means is look at the apps in the app store. Learn from the good and the bad. Efficient market research is beneficial to the mobile app’s overall success.

Second, make sure there is an experienced app development company or designer working on the mobile app. The user interface is a key component for the success of the application. Users expect a seamless interface between screens. This is even more important when the mobile app costs money to download, because the expectation for an elite design is greater.

Third, promoting your mobile app is absolutely necessary to make a splash in the competitive mobile app market.

Some additional thoughts to keep in mind

Select a target audience. Promotional efforts have to be centralized to receive the largest response in downloads. As time continues and the success of the mobile app grows, users outside of the target audience will start to download the app.